Positive products and services

The issue

Many investors are interested to know whether the product or service provided by a company contributes positively to society.

There may be different views about what products or services should be regarded as positive, and factors such as production and supply could also be considered.

If a company’s products and services are something you regard as being a good thing, then you may feel the growth and prosperity of the company concerned has a positive impact. This could be because its products and services meet an important need, provide a better quality of life or solve a social or environmental problem.

There are six areas of activity which could be seen as providing basic necessities, environmental products and other services which help in solving problems and making the world a safer place.

  • environmental technology, including products such as machinery for recycling, wind power generators, and pollution abatement technology
  • waste disposal companies
  • public transport and bicycles, including provision of bus services and maintenance of railway tracks
  • safety and protection, for example alarm systems for elderly people living alone, fire alarms, life jackets and protective clothing
  • healthcare, including medicines, hearing aids and spectacles
  • housing, food and clothing

Its relevance for charities

These issues may be of relevance to all charities, particularly those wishing to invest to further their mission. It may be of particular relevance to environmental, housing, health and transport focused charities.

Incorporating the issue into investments

These issues can be incorporated into investments through positive screens. It could be possible to support companies involved in activities such as

  • waste disposal
  • public transport
  • safety equipment
  • healthcare
  • food, clothing or housing
  • environmental technology

The extent of a company’s involvement in such activities could be measured by the proportion of turnover they derive from the activity.

There are some examples of pooled investment funds that seek to invest in positive products and services – for example social housing funds or environmental technology venture capital funds.

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